Sunday, October 16, 2011

RETURN OF THE ZOMBIE TOURISTS

October is when things start to pick up down here in the French Quarter. I'm use to New Jersey where the summer is the busy tourist season, down here the stifling heat  makes it the slow season. In the summer, Quarter Rats working the service industry struggle with meager incomes waiting for it to get cold up north so the alcoholics migrate south to mate. Halloween is big in NOLA, any excuse to put on a costume and act the fool.

 Here is the latest artwork for the Quarter Rat Magazine, and my one year anniversary issue. This one will be in black and white as kind of a retro-old horror film look, as well as a cost saver to pump out as many issues as possible to start off the season. Looking to expand our circulation into the Uptown and Marigny areas, we hope to distribute at least 10,000 copies.

It's easier for me to do the artwork in color and then convert it into black and white for print, also it gives me the flexibility to use the artwork on the web site. Also I have been playing around a lot with iMovie to make simple little slide shows. In this one I put together the music also using Garageband on my MAC. YOUTUBE really busts balls over copyrighted music, so being able to make an original tune keeps it legal.



Who are our advertisers? Most publications in the Quarter try to cater to the advertisers who want business from the 10 million or so tourists who come down every year. Large tabloid newspapers running ads for all of the cheesy tourist traps selling overpriced Cajun dishes that miss the mark to be washed down by vile drinks in gimmicky souvenir cups.

QR ads are aimed at the locals, the ones serving the above mention swill to tourists from Bumfuque Ohio. Where does a bartender from Bourbon Street go to unwind at six in the morning after a twelve hour shift? Our advertising is for the locals who need to know they are not alone. Small cozy bars that you can find folks who have suffered through the same shit you have. Bartenders and waiters dressed in unbuttoned tuxedo shirts stained by clumsy cheap bastards. Dancers with sore feet and a purse full of singles who need a place to unwind and be treated like a person before they retire the day.

You won't find ads for corporate resturant chains named after a Tom Hank film claiming to have "authentic Cajun food." If our ads say Cajun, odds are that it's prepared by a cook who grew up in the swamps of Louisiana with an accent so thick that it's tough to understand what he's saying. Can he cook alligator? Yea, and he knows how to hunt, kill and skin one too.

No ads for franchise bars named after a worn out drinking song written years ago by an old man in an ugly Hawaiian shirt.  Where does his employees go to have fun? Well, if a tourist is really cool, and knows how to tip and behave the bartender might slip him a copy of the Quarter Rat. If not, he's just told to keep stumbling down Bourbon street.




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